80% of B2B interactions will be digital by 2025

2020 was an unprecedented year for businesses all over the world. The COVID-19 pandemic forced businesses big and small into a massive state of change, whether they were prepared for it or not. As a result, it was by far the biggest and fastest transformation that we saw was the shift from offline, to online.

Gartner, a leading research and advisory firm, has predicted based on current data that 80% of B2B interactions will be digital by 2025. What occurred in 2020 could almost be viewed as a kind of Darwinian evolution event for business. The key takeaway being - digitally optimise your business, or risk extinction.

While many brick and mortar retailers hit the skids in 2020, for international companies like Zoom, Etsy, and Netflix, as well as domestic companies like Kogan, MyDeal, and Red Bubble, the pandemic accelerated their customer acquisition. The difference? A focus on digital lead acquisition, and digital sales.

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5 Ways to Generate Leads Through Linkedin in 2020

LinkedIn is the go-to social media platform for business professionals. Every second, two professionals join the platform which had over 590 million users by the end of 2018. If you're not using LinkedIn for your professional services business, you're missing an opportunity to reach your professional, target audience. 

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Google Ads vs Facebook Ads: Which Is the Best for Your Business?

 

Facebook Ads and Google Ads – (also known as AdWords) – are the gorillas when it comes to PPC advertising. Each of the two can be a significant driver of new business, and a lot of companies use both platforms to ensure a greater reach for their marketing effort. But considering budgets and time are limited, which one should you start with and what could provide a better return on investment? We'll help outline the difference so you can make an informed decision - if you need help - you can get in touch here.

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How to write content for each stage of the buyers journey

Understanding your buyer and the different stages they go through in their buying process is essential in creating effective content marketing strategy that leads to higher conversion and customer acquisition, which ultimately, leads to increased revenue. Every consumer goes through three stages in their buyer's journey: awareness, consideration, and decision, each one just as important as the others and easily overlooked. You can read more about the buyer's journey here.

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What is the Buyer's Journey? (And how to use it)

As a business, one of the most important aspects to generating more leads is to understand your customer and their buying process. While each customer's motivation may be different, they all go through a series of steps known as the buyer's journey.

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Where does First Five Eight come from and how do we grow your business?

 

This quote from inbound marketing guru, Andrew Dymski from ZenPilot, sums up this scenario well:

 

 

You’ve got to have that unity, you can’t have people pushing in different directions. Just like with a rugby team – if we’re not running down the field together in unison moving that ball forward, we’re really just out there kicking that ball around like a bunch of kindergarteners playing soccer. A well-organised team follows a strategy, moving the ball down the field with purpose – that’s an exciting thing to think about.

 

 

 

The biggest factor for growth today is an effective digital marketing strategy. Without a clear strategy, most businesses probably look like the kindergarten kids that Dymski describes. To be successful, you need a strategically coordinated team with multiple skills, including writing, design, development, branding, strategy, automation, and implementation. Each player has a finesse to their craft. No one person can do it all. Strategic leadership is required to tie all these digital marketing skills together; this is the role of your 10, your fly half, your growth team’s first five-eighth, and what we have based our name on. 

 

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