This quote from inbound marketing guru, Andrew Dymski from ZenPilot, sums up this scenario well:
“You’ve got to have that unity, you can’t have people pushing in different directions. Just like with a rugby team – if we’re not running down the field together in unison moving that ball forward, we’re really just out there kicking that ball around like a bunch of kindergarteners playing soccer. A well-organised team follows a strategy, moving the ball down the field with purpose – that’s an exciting thing to think about.”
The biggest factor for growth today is an effective digital marketing strategy. Without a clear strategy, most businesses probably look like the kindergarten kids that Dymski describes. To be successful, you need a strategically coordinated team with multiple skills, including writing, design, development, branding, strategy, automation, and implementation. Each player has a finesse to their craft. No one person can do it all. Strategic leadership is required to tie all these digital marketing skills together; this is the role of your 10, your fly half, your growth team’s first five-eighth, and what we have based our name on.