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Should I Hire or Outsource: Marketing Manager Vs an Agency?

by Richard Owens | August 30, 2017 | Marketing, Buyer Persona | 0 Comments

This question comes up ever more frequently these days; should I hire or outsource? Marketing manager Vs an agency? The answer to this question is different depending on your company, but it doesn't cost anything to talk to an agency and find out what they can offer

Full disclosure, we're a inbound marketing agency, and this article may sound biased, but we work with aim of providing as much value to our customers as we can so we want to promote that. There are companies who should hire an agency and also others that should have have a full marketing team. We expect that the majority of readers that this blog reaches would not require a full inhouse digital marketing team with multiple hires - Business2Community just released a great open article on the same subject for a more independant view

Every company wants to grow it's business and safeguard its own success. In order to do so, it’s vital to market cleverly and consistently across all relevant marketing channels. The decision to hire a digital marketing agency or hire a marketing manager internally is one of the biggest decisions faced by business owners today.

Let’s take a look at the two options of outsourcing your marketing activities to a specialist instead of handling your marketing in-house.

TLDR: Summary

  • Do you want a team of experts or a jack of all trades?
  • Agencies save you money compared to a marketing managers salary
  • Agencies report their ROI
  • Agencies want you to succeed to secure ongoing business
  • Agencies save you time
  • So many channels, can you manage them all?
  • Agencies provide an objective view
  • The ability to scale

The full range of expert skills vs a jack of all trades

A major appeal of handing over your marketing to a digital marketing agency is the chance to ensure your marketing is handled by a team of professionals. The benefits of hiring a team of experts who know how to meet the needs and expectations of a client are almost innumerable. An agency provides a team individually skilled, while a marketing manager would be a jack of all trades. You'll need:

  • Graphic Design
  • Copywriting
  • Content writing
  • Social Media
  • Project Management
  • Web Development
  • Digital Advertising
  • Search Engine Optimization

Hiring one marketing manager who is even somewhat talented in all of the above skills is difficult and expensive. This would usually mean an additional salary over $100k as well as an advertising and design/development budget. An agency opens your company up to possibilities which a less experienced or overstretched in-house team could easily miss

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Saves You Money

 
Therefore hiring a digital marketing agency is likely to cost you far less money than hiring full-time, in-house staff. Consider the potential costs involved in assembling your own marketing team, with the skillsets required to meet the challenges of modern-day digital. By partnering with a team of professionals, you'll keep your expenditure on marketing to an absolute minimum whilst benefiting from a wealth of relevant knowledge and expertise. A good agency will even provide reporting which will show their ROI
 
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Saves You Time

 
It’s not only money which is at a premium when running your own business – time is also vital. Imagine what more you could achieve if you removed the worry of digital marketing from your list of business priorities?
 
Agencies often allocate a project manager to ensure your marketing is running smoothly and on time. Knowing that this crucial area is taken care of by industry professionals frees you up to focus on other areas of the business, meaning you have more time to help focus on growth, expansion and the day-to-day concerns of your company.
 

So many channels, and so much to manage

 
Website, landing pages, blog writing, Facebook, Twitter, Instagram, YouTube, Advertising, SEO, eBooks. Webinars. Which ones are relevant to your buyers and how many of these channels can one person handle?
 
Online marketing channels are more diversified than ever and new channels are added each year. Industry experts will help to identify the important channels and can implement whats required to deliver successfullyin each channel
 

An objective approach

 
Retaining the uses of a digital marketing agency provides an all-important objective viewpoint which employees who are too wrapped up in the company itself will usually lack. A great digital team know how to analyse your current activities without any detrimental baggage, sentiment or emotional attachment. However, this doesn’t mean that a digital agency won’t be interested in ensuring your company performs at its highest level. In actual fact, they’ll have a vested interest in producing demonstrable results for your company and helping to fuel your future success in order to retain your business.
 

The ability to scale

 
By partnering with an agency, you'll have the ability to scale as your business grows. You can delegate, test, and increase your marketing to grow your business without having to start again with the hiring and training process.

 

Be accessible to people on the go

You’ve no doubt already have a web presence. But did you know that mobile traffic has overtaken access via desktops? It’s no longer enough to have a simple website, you need to be accessible to your potential customers wherever they are, from when they’re sitting at home to when they’re commuting to work.

That means that responsive websites are imperative. Your website needs to be available on any device and a responsive website will adapt to any screen size, ensuring that users get a great experience whether they’re on a smartphone, tablet, or desktop.

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  1. Make online bookings effortless

Customer don’t just want to be able to find you online, they want to be able to make a booking when it suits them. Incorporating a method of communication that makes the process effortless and digital, is just one way to increase sales. With the right features built in, your customers can make a booking with minimal hassle.They need to be able to communicate with you, without having to pick up a phone.

These include:

  • Enquiry Forms

Some benefits of an In-house Marketing Manager

Having someone dedicated to your business means they focus day in and day out on your brand. They are fully immersed in your company. They are in the office next to you which some people prefer.

Agencies will often be available to make client visits and workshops. We set up a slack channel at First Five Eight so that we are available throughout the day. This helps to ensure agencies are also not too close to your brand that they miss the big picture.

Interested in finding out what an agency can offer? Schedule a time to talk now with an account manager and learn how we can boost your business today

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