80% of B2B interactions will be digital by 2025

2020 was an unprecedented year for businesses all over the world. The COVID-19 pandemic forced businesses big and small into a massive state of change, whether they were prepared for it or not. As a result, it was by far the biggest and fastest transformation that we saw was the shift from offline, to online.

Gartner, a leading research and advisory firm, has predicted based on current data that 80% of B2B interactions will be digital by 2025. What occurred in 2020 could almost be viewed as a kind of Darwinian evolution event for business. The key takeaway being - digitally optimise your business, or risk extinction.

While many brick and mortar retailers hit the skids in 2020, for international companies like Zoom, Etsy, and Netflix, as well as domestic companies like Kogan, MyDeal, and Red Bubble, the pandemic accelerated their customer acquisition. The difference? A focus on digital lead acquisition, and digital sales.

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Google Ads vs Facebook Ads: Which Is the Best for Your Business?


Facebook Ads and Google Ads – (also known as AdWords) – are the gorillas when it comes to PPC advertising. Each of the two can be a significant driver of new business, and a lot of companies use both platforms to ensure a greater reach for their marketing effort. But considering budgets and time are limited, which one should you start with and what could provide a better return on investment? We'll help outline the difference so you can make an informed decision - if you need help - you can get in touch here.

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