2020 was an unprecedented year for businesses all over the world. The COVID-19 pandemic forced businesses big and small into a massive state of change, whether they were prepared for it or not. As a result, it was by far the biggest and fastest transformation that we saw was the shift from offline, to online.
Gartner, a leading research and advisory firm, has predicted based on current data that 80% of B2B interactions will be digital by 2025. What occurred in 2020 could almost be viewed as a kind of Darwinian evolution event for business. The key takeaway being - digitally optimise your business, or risk extinction.
While many brick and mortar retailers hit the skids in 2020, for international companies like Zoom, Etsy, and Netflix, as well as domestic companies like Kogan, MyDeal, and Red Bubble, the pandemic accelerated their customer acquisition. The difference? A focus on digital lead acquisition, and digital sales.