How to write content for each stage of the buyers journey

Understanding your buyer and the different stages they go through in their buying process is essential in creating effective content marketing strategy that leads to higher conversion and customer acquisition, which ultimately, leads to increased revenue. Every consumer goes through three stages in their buyer's journey: awareness, consideration, and decision, each one just as important as the others and easily overlooked. You can read more about the buyer's journey here.

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What is the Buyer's Journey? (And how to use it)

As a business, one of the most important aspects to generating more leads is to understand your customer and their buying process. While each customer's motivation may be different, they all go through a series of steps known as the buyer's journey.

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Should I Hire or Outsource: Marketing Manager Vs an Agency?

This question comes up ever more frequently these days; should I hire or outsource? Marketing manager Vs an agency? The answer to this question is different depending on your company, but it doesn't cost anything to talk to an agency and find out what they can offer

Full disclosure, we're a inbound marketing agency, and this article may sound biased, but we work with aim of providing as much value to our customers as we can so we want to promote that. There are companies who should hire an agency and also others that should have have a full marketing team. We expect that the majority of readers that this blog reaches would not require a full inhouse digital marketing team with multiple hires - Business2Community just released a great open article on the same subject for a more independant view

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