What is the Buyer's Journey? (And how to use it)

As a business, the most important aspect to understand is your customer and their buying process. While each customer's motivation may be different, they all go through a series of steps known as the buyer's journey.

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Should I Hire or Outsource: Marketing Manager Vs an Agency?

This question comes up ever more frequently these days; should I hire or outsource? Marketing manager Vs an agency? The answer to this question is different depending on your company, but it doesn't cost anything to talk to an agency and find out what they can offer

Full disclosure, we're a inbound marketing agency, and this article may sound biased, but we work with aim of providing as much value to our customers as we can so we want to promote that. There are companies who should hire an agency and also others that should have have a full marketing team. We expect that the majority of readers that this blog reaches would not require a full inhouse digital marketing team with multiple hires - Business2Community just released a great open article on the same subject for a more independant view

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