LinkedIn is the go-to social media platform for business professionals. Every second, two professionals join the platform which had over 590 million users by the end of 2018. If you're not using LinkedIn for your professional services business, you're missing an opportunity to reach your professional, target audience. 

Facebook Ads and Google Ads – (also known as AdWords) – are the gorillas when it comes to PPC advertising. Each of the two can be a significant driver of new business, and a lot of companies use both platforms to ensure a greater reach for their marketing effort. But considering budgets and time are limited, which one should you start with and what could provide a better return on investment? We'll help outline the difference so you can make an informed decision - if you need help - you can get in touch here.