This quote from inbound marketing guru, Andrew Dymski from ZenPilot, sums up this scenario well:

 

“You’ve got to have that unity, you can’t have people pushing in different directions. Just like with a rugby team – if we’re not running down the field together in unison moving that ball forward, we’re really just out there kicking that ball around like a bunch of kindergarteners playing soccer. A well-organised team follows a strategy, moving the ball down the field with purpose – that’s an exciting thing to think about.”

 

 

 

The biggest factor for growth today is an effective digital marketing strategy. Without a clear strategy, most businesses probably look like the kindergarten kids that Dymski describes. To be successful, you need a strategically coordinated team with multiple skills, including writing, design, development, branding, strategy, automation, and implementation. Each player has a finesse to their craft. No one person can do it all. Strategic leadership is required to tie all these digital marketing skills together; this is the role of your 10, your fly half, your growth team’s first five-eighth, and what we have based our name on. 

Former boxing world champion Tyson Fury fights Deontay Wilder December 1st 2018, Saturday night (PT) for the WBC heavyweight title. Here’s his comeback story on how he fought depression, drug and alcohol addiction, and the lessons we can learn from it. We have all at some point fantasised about what our life would look like if we achieved something significant and memorable. Whether it’s in our personal or professional life, we have most likely pondered how we would deal with the fame, glory and trappings that come with it.